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User Research

Talking to and observing the people you build for.
Editorial illustration representing User Research: Talking to and observing the people you build for.

User research is the discipline of being humble about your own assumptions. Interviews, diaries, observation, surveys — methods for replacing what you imagine with what you have actually seen.

In plain language

In product and design, this term is part of the language teams use to plan, sketch, and refine what users actually see. User research is the discipline of being humble about your own assumptions. Interviews, diaries, observation, surveys — methods for replacing what you imagine with what you have actually seen. If you are new to the field, the simplest mental model is this: talking to and observing the people you build for. Read it once with that frame in mind, then come back and read it again — that is usually enough for the rest of the entry to make sense.

Inline editorial illustration evoking User Research: talking to and observing the people you build for.
FIG. 1User Research, seen from a second angle — talking to and observing the people you build for.

An everyday picture

Think of User Research as a small habit a team agrees to keep. The single act is tiny; the value comes from everyone doing it the same way, the same week, every week.

Where it shows up

User Research sits inside the everyday rhythm of building software: planning, reviews, the small decisions that pile up between releases. Done well, it shows up as a calmer week; done badly, it shows up as rework.

A small example

Imagine the scene above. The role User Research plays is the one its blurb describes — Talking to and observing the people you build for. When a new app feels obvious the first time you use it, ideas like this are part of why nothing got in your way.

Common misunderstanding

MYTH
User Research is a habit more than a tool. A team that does it inconsistently usually pays the cost of the practice without ever seeing the benefit.

One line to take with you

User Research is a habit. The first time costs the most; every time after that is mostly muscle memory.
Monday 08:00 — every week

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